So the rumors of a new logo were correct.
The Vikings announced they have modified to iconic Norseman logo to “give the mark an improved, more defined appearance.” The Norseman has been with the Vikings franchise since the team’s inception in 1961.
Here are the details of the changes from the official website:
So what’s different?
There are really five subtle enhancements to the Norseman:
1) Horn Shape
The shape of the horns has been adjusted and the shading in the horns has changed.
2) Horn Base
The base of the horn now resembles the horn on the players’ helmets.
3) Face Detail
Thicker lines have been added to the mustache and face.
4) Vikings Gold
The Vikings Gold is now brighter and less brassy.
5) The Braid
The braid has been shortened, resulting in a reduced logo height.
As the Vikings transition into the drafting of plans for the new stadium and the prevalent Norseman usage throughout that facility, the team realized this is the appropriate time to make these logo enhancements. The evolution will not happen overnight; Vikings fans can expect to see both versions of the logo during the transition period, but the enhanced mark will be noticeable immediately throughout vikings.com. Merchandise with the enhanced Norseman could be available as early as March.
We are looking forward to many exciting changes for our team and fans in the next few years, leading up to the opening of our new stadium. These logo enhancements are just the beginning…
The Vikings are hinting that the slight change to the Norseman logo is just a beginning of other changes. It is believed the Vikings will also return to their retro look for their re-designed uniforms.
Photos are from Vikings.com.
Tags: Minnesota Vikings