Minnesota Vikings Name MillerCoors Official Beer Partner of New Stadium
Do you like beer? Word on the street is that a lot of football fans do and because of that the Minnesota Vikings have named an official beer partner at the up-and-coming U.S. Bank Stadium. MillerCoors has been given that title and a ‘founding partner’ title as well, in a press release.
The agreement is not exclusive for MillerCoors, more than the brews from the brewing giant will be on the former site of the Metrodome.
From the release:
"“MillerCoors will showcase a variety of brands throughout U.S. Bank Stadium including Miller Lite, Coors Light, Redd’s Apple Ale and selections from the Blue Moon Brewing Company and Jacob Leinenkugel Brewing Company. MillerCoors will bring the brands to life beyond the stadium through custom team packaging, exclusive consumer promotions and Vikings-themed point of sale throughout the region.”"
The release also had a big ol’ quote from Vikings Executive Vice President and Chief Marketing Officer Steve LaCroix:
"“With enhanced amenities on game days and expanded in-market promotions, this partnership goes hand-in-hand with the Vikings goal of providing an unprecedented experience for our fans. Continuing our existing strong partnership with MillerCoors was obvious, but to be able to grow it in a way that will benefit Vikings fans is what we are looking forward to the most.”"
MillerCoors Chief Marketing Officer David Kroll also was quoted:
"“We are excited to expand our longstanding partnership with the Minnesota Vikings and be a part of this incredible stadium and historic franchise. We look forward to showcasing our diverse portfolio of beers while giving Vikings fans the ultimate game-day experience.”"
So if you like to party with a Miller or a Coors, it looks like you’ll have ample opportunity to have one in your hand while taking in the Vikings for years to come.
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